April issue

MARCO TINELLI LEARN TO LEARN Change is in the air. Almost no one today would say that the world is not changing. What was merely intuition at the end of the 90s, has today become a reality. Under pressure from new technologies, both consumers and media have changed. Advertisers are faced with a world of marketing proliferation.

PIERRE SANTAMARIA UGC: THE SUBMERGED SIDE OF THE ICEBERG Since the deregulation of directory enquiries, many brands have emerged into the market. The main objective: make people remember the number (118 XXX), as soon as the service is perceived by customers as undifferentiated. One brand rapidly succeeded in reaching awareness and memorisation... but then failed.

			09.04 VRM: THE OTHER SIDE OF RELATIONSHIP MARKETING Since we all work hard on CRM, let's take a step back and ask this key question: "Who REALLY controls the interactions between the vendor and the customer?"

			03.04 MYSPACE LAUNCHES NEW SERVICE After luring millions of garage bands to build profiles and attract fans, Myspace said Thursday it will turn those pages into portals for selling music and more.

			31.03 LIMO FOUNDATION LAUNCHES LINUX ANDROID RIVAL Google's Android may get all the attention, but there's more than one industry consortium working to unify Linux development for mobile phones.

18.04 Results 2007
FullSIX's gross margin rises by 38% of organic growth up to 45,6 Million euros.

03.04 FullSIX Group
DMC and Backelite awarded three times at the prizegiving ceremony of "Trophées Marketing Client".

31.03 SiXtizen
FullSIX widens its area of activities launching SiXtizen, a new branch dedicated to "new generation" events.