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 fter the first impact of the economic hardship, 2009 will be the year for change. |
| With the growing need for boosting the performance of marketing campaigns, this is the time to re-think models, approaches and tools. |
| Marketing directors seem to swing between the need for change and the fear to adopt new models and to try new tools. |
| Amongst the other media that have become fashionable lately, social media attracted my attention. Actually, wether it is a low cost media, that answers to customers' need for personal relationship with brands, people still question its efficiency. |
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| Reading the article by Debra Aho Williamson, eMarketer senior analyst, I thought that if advertisers are still standoffish, it's probably because nobody has been able to crack the code to this media. |
| For sure, social media and/or 2.0 platforms (blogs, IM, shared games / apps...) are a digital reality no one can ignore.
The more you get close to Generation Y, the more social networks (myspace, facebook, viadeo, linkedin...) are adopted and used. |
| The real question for marketers today is to make up their mind on how to use that phenomenon to reach their goals. |
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 otal US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. |
| That will be the lowest year-over-year increase for online advertising ever. Yet it will still be a robust increase compared to nearly all other media. |
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| No Olympics, no election, no good news... eMarketer forecasts a decline of 4.2% in US television ad spending in 2009. |
| A survey about relations between business and the management of natural resources shows how green-thinking is important for rentability. |
| Red Bull + Facebook Connect: a good example of connection between a brand site and social network functionalities. |
| Familiar Apple rumours are making the rounds again this week as Macworld looms in the distance, one month away. |
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| The Trendwatch Daily wins Sapo Award in Portugal for Best Blog 2008. |
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| Becky Power, previously Creative Director in SixandCo UK, joins FullSIX France. |
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| FullSIX, 6:AM and Backelite awarded at Meribel Advertising Festival. |
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| FullSIX invites clients to share their wishes in making 2009 brighter! |
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| FullSIX China has successfully launched the "Win a Dream Holiday" contest Minisite on the Club Med Australia website. It allows visitors and members to play & get a chance to win four short stays in Club Med Lindeman Island and also to participate to the lucky draw to win five nights for two at Club Med Cherating Beach, Malaysia. |
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| For the launch of Eye Roll-On on the Chinese market, FullSIX China & Garnier China have launched a dedicated minisite for this product innovation. The minisite started with a teasing campaign which had collected thousands of registration data and was followed by the official launch. |
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| FullSIX China was involved in the rebranding of Helena Rubinstein China and has successfully launched a new version of their website on the Chinese market, based on their International website new design. |
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