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| Chief Strategic Officer, FullSIX |
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 n March 2010, facebook outran Google in the number of global visits. The time spent by the 400 million members (17 million in France) on facebook was 3 times than spent on Google. By outrunning Google, as well as the most optimistic forecasts, facebook surpassed itself. In fact facebook, which defines itself as a social utility helping «friends» connect, has achieved such a critical mass that is actually taking another dimension. |
| In fact, for some users, facebook has become the stage on which they perform. For others, it is a major information tool and even a decision support tool because they can easily call upon their circle of friends. |
| In marketing too, we have to surpass our vision of facebook, as new impacts, beyond those that we had imagined, have appeared. In fact, during the face-to-facebook mornings organized by FullSIX, where we have gathered over 180 of our clients in our offices within less than 2 months, we brought to light the fact that facebook brought a revolution and two major evolutions to marketing : |
| · The revolution of viral marketing (informing or influencing the brand fans network in an easy, fast and sometimes automated way) ; |
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| · An advertisement channel that combines mass, unequalled targeting capacity and embodied viral mechanics allowing to «earn» free impressions («earned media»); |
| · Relationship marketing becomes « social » because facebook fan pages allow building at a lower cost than the traditional programs, creating a new kind of relationship with the fans, where at the same time they are receivers, conductors and even issuers of messages concerning the brand. |
| And yet, we already see burgeon two new major evolutions. |
| Social Media and facebook will become the « new border » of those who want to create, increase and monetize the traffic on their websites, and will therefore be « search » competitors. |
| In fact, in many cases such as media sites, the traffic coming from the social networks is already outrunning that of the search engines. And this is only the start. In fact, with time and the increasing possibility of sharing the contents of all types of websites, the sharing between the visitors of a website and their friends ... |
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| t’s no secret that online marketers care about measurability. Six out of 10 respondents to Datran Media’s Annual Marketing & Media Survey said that measuring and understanding their audience was a priority, and more than 87% said accurate online audience measurement was at least somewhat important for driving increased brand awareness, revenues or performance.
But what about the performance measurement of the communication actions on social networks? |
| The challenge today for the brands is to find appropriate metrics and monitoring them on the one hand, and quantifying results on the other. |
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| We’re good at knowing where people are now (thanks to Foursquare), but we’re bad at knowing where people are going to be. Plancast aims to change this. |
| Before F8, Facebook controlled only part of the social graph; the map of 400 million people and their relationships to each other. Now it’s set to take all of the separate maps (music, sports, restaurants, news, etc.) and pull them together. |
| Apple announced on Monday that it has sold more than a million iPad devices over the internet and in its retail outlets, following the Friday release of the 3G version of the device. |
| If you're active on the web's various social networks, chances are you've run across the term OpenID. It's become a common place for new social websites to offer the ability to sign in with OpenID instead of creating another username and password. But just what is OpenID ? |
| Google Ventures plans to invest $100 million a year in startsups, following on nine investments in 2009, ranging from an electric vehicle manufacturer to a company finding ways to bring product-placement ads to online images. |
| Google is testing a new television programming search service in conjunction with Dish Network, according to The Wall Street Journal. |
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| Grand Union joins FullSIX Group, becoming one of the digital leaders on the UK market. |
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| OTO Research completes its range “WOM?(Word of Mouth) with a new indicator of online brand’s visibility: Wom-Up®. |
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| Anne-Sophie Cruque-Merlhe, 33 years old, was appointed General Manager of 6:AM France. |
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| Paul Boulangé was appointed Associate Manager FullSIX. He will be in charge of La Banque Postale, SFR, PMU and Pages Jaunes. |
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Samsonite, the worldwide leader in top of the range travel solutions, entrusts all of its integrated communication strategy to 6 :AM. |
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6:AM launched for Lustucru a playful and interactive website dedicated to its new range of cooked pastas boxes : Lunch’Box by Lustucru Sélection |
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FullSIX is in charge of ergonomic and graphic restyling for Direct Assurance’s corporate website, the french leader in direct insurance market. |
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FullSIX launches a relational and digital platform dedicated to cooking for Larousse editions. Larousse aims to be, in a medium-term, the online cooking reference. |
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SNCF entrusts FullSIX again for the management and development of Feria’s digital strategy, the brand dedicated to travel agents. |
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