FullSIX has just created its advertising agency with 6:AM, a brand new alternative model of agency that combines advertising, media and digital. Jocelyn Jarnier, 37 years old, was appointed Co-General Manager of 6:AM France. He will manage the advertising agency with Anne-Sophie Cruque Merlhe. SixandCo becomes Grand Union...and appoints Sabina Gros as Deputy General Manager of Grand Union France. Follow Grand Union on twitter and facebook FullSIX launches for the leading travelling company Club Med, its new international digital and e-commerce platform, in 27 countries. Discover the website 6:AM launches the new advertising campaign for Simplicime, to promote their new offers, simple and competitive communication services. Read the French Press Release FullSIX launches the brand new digital platform of Coliposte, and 6:AM has made its SEO strategy. This website aims to facilitate the consumer experience in tracking its parcel sending. Read the French Press Release

Video campaigns change this deal as they allow at the same time, to beam a qualitative, rich and complete message, but also to generate calls to action simultaneously with the exposure... Thus, the integration of these campaigns in the mix of advertisers allows a significant enhancement of their campaigns by increasing the ROI vs. actions taken in traditional media. This enhancement of their investment performance is possible 1) Not only because of a contact cost strongly reduced (thanks to the integration in the mix media of a channel such as internet with a very low CPC vs. other media) 2) But also by the nature of more welcoming contacts. Actually, these new campaigns strongly promote memorization (with a memorization coefficient of 30 for the pre-roll formats vs. 15 for TV campaigns). Advertisers dedicate only 13% of their budgets to online investments, the medium that attracts 28% of people's entertainment time. More Foursquare's popularity is spawning a badge phenomenon. People from all walks of life, not just boy scouts and girl scouts, are addicted to getting the next badge. More Just when you think the world's run out of space for ad placements, along comes the digital license plate. More According to a new study from ExactTarget, where people start their digital day says a lot about them. Check out what this says about you ! More It seems that the iPhone 4 is pre-selling so well that the first batch of devices available for pre-order is now sold out! At the same time, Verizon and Motorola tried to face this phenomenon by launching the latest, greatest version of the Droid the day before the launch of the iPhone4. More Several app categories saw usage grow much faster. Social networking apps grew their user base by 240% from April 2009 to April 2010, to more than 14.5 million mobile users. Other categories boasted even more users, including weather apps at more than 18 million and maps at about 16.8 million. The top social Website, Facebook, is entrenched as the most widely used app by owners of BlackBerrys, iPhones and other smartphones. This is not the case on Andoid smartphones, where Facebook is right behind the Google App (which is easily understandable). But the figures are clear, thanks to social media, Internet and Apps usage grow much faster on mobile phones.