FullSIX have won a Cristal in the “animation at point of sale” category and another special prize as the “Journalist's Cristal” for FullSIX's “Diesel Facebook” project launched by FullSIX Spain. Anne Browaeys, FullSIX group's general director has led a conference on the theme of “marketing apps on iPhones and other Smartphone's”. Alexandre Fortis, 34 years old, has been promoted as a director of FullSIX. He is accompanying Renault and LCL in the development of strategies regarding relationship marketing centred on ROI. Olivia Pasquier Dauguet has, joined 6:AM, Fullsix's advertising and media agency as their new director. She will be in charge of developing the offer of “live brands”. Discover why the future of 360° marketing is now at 37.5°. Don't wait to discover the results of the study conducted by OTO Research on the use of the iPad. FullSIX is accompanying Malakoff Médéric in the launch of its first iPhone application. In order to provide a more practical service to its clients and its prospective clients, Malakoff Médéric launches their “SOS URGENCES” application. FullSIX has created and implemented a 360° campaign called “travel light” for SNCF, for the launch of their new e-ticket service for their frequent travellers. FullSIX has taken away a Bronze TOP COM Corporate award for this project. In collaboration with FullSIX, Larousse has developed a mobile application to enable people to have access to any recipe in their pocket.. Vichy has launched its first health/beauty iPhone application with Grand Union : another innovation in Vichy’s actions to further digitalise its brand.

I’m of course relating to the Y generation or digital native, the ones you know and the ones that irritate you because they have something you don’t. Firstly, this generation is disrespectful of brands, meaning they don’t like to be led around; they can react brutally and like to find their own way. They can also be extremely enthusiastic and therefore become our best ally. They have the ability to comprehend new communication concepts using new technologies, the physical world and traditional media in a flash. Multi-tasking champions ... New theories on how to target, address and keep up to date with your consumer are created every day. What to take on board and what to ignore? This article summarises the theories to not ignore and how to stay current, digital and relevant to the consumer. Full article Seeing what an integral role social media played in our lives in 2010, this article takes a look at the role social media sets to play in our lives in 2011.With 10 ways in which social media will change in 2011; what will change? What will remain and what role in our lives will social media play this year? Full article News Corp launches daily newspaper for iPad. The Daily will feature news articles, interactive graphics, HD videos and 360 degree photos designed to work with the iPad's touchscreen. Full article Ipads are extending the classroom all over the states. Ipads have been dispersed to classrooms and students in America as part of a pilot program. This pilot study of the new use of ipads in schools is looking at the potential problems and at the same time the revolution that this looks to bring. This could be the beginning of a long meaningful relationship between ipads and schools. Full article What will the consumer be doing and wanting this year? What are the trends to watch out for? This article “trend watches” to uncover the innovations that 2011 has in store for us. This will help companies deliver to their consumers on constantly evolving trends, ongoing current trends, and help them not to go into 2011 blind. Full article We all know how social media has impacted our personal lives. How has this impacted the way that people work ? Has it made employees more or less productive? How do employees value social media relative to other time alternatives ? In this comprehensive study of more than 1000 business professionals, it has been found that people manage multiple "inboxes" including social media. Which of the following "inboxes" do you check regularly? All Responses Not surprisingly, the study found that social media is on the rise, especially among Gen Y, but as the chart on Top Management below indicates, social media is also regular part of the work day for many senior executives. Senior management, marketing, and sales had a slightly different priority for social media than the population, specifically ranking LinkedIn higher in frequency than Facebook and Twitter (in that order). More than two-thirds (63.8%) of top management, and almost three-quarters of marketing (73.9%) and sales (74.2%) respondents check LinkedIn regularly, indicating that social media is an increasingly important and regular part of business networking for these groups. Which of the following "inboxes" do you check regularly?